You Can Negotiate Anything
Another classic, Herb Cohen's book - You Can Negotiate Anything, is another favorite of Bobby & Brian. Cohen has such an incredible background story, childhood friends with Larry King, who detailed his negotiating skills even as a child. Cohen worked with both Jimmy Carter & Ronald Reagan to negotiate the release of 52 hostages back from Iran. And for decades Cohen has served as a consultant to top executives and the FBI for decades. Several key principles stood out to us: ...